It is an Italian sports brand that was created by the Italian tennis player Sergio Tacchini in 1966. By its launching, the brand created the DNA of tennis. With the quality and style of its clothes, it was liked by sports lovers.

With its professional and innovative vision, the brand became international in the 70s. Enjoying a global fame for about 50 years, it has met tennis champions and many famous sports players in fields like kayak, Formula 1 and golf. Examples include Novak Djokovic, Jimmy Connors, Vitas Gerulaitis, Ilie Nastase, Mats Wilander, John McEnroe, Martina Navratilova, Sergi Bruguera, Pat Cash, and Martina Hingis.